Target Is Launching A Line Of Lingerie And Sleepwear—And All Bras Will Cost Less Than $22

As if there weren’t already plenty of reasons to love Target, get ready to add one more to your list. The retailer is launching lines of affordable sleepwear, loungewear and lingerie, pretty much solidifying the fact that you’ll never have to shop anywhere besides Target ever again.

Three brands will be rolling out online and in Target stores in March, and there’s something for everyone to look forward to in these lines.

Auden will be Target’s all-new intimates line of bras and underwear, all priced under $22. The size range will be inclusive, too, as it will offer 32AA to 46G for bras and XS to 4X for underwear.

According to a Target press release, the collection has been tested by hundreds of women to help the brand make sure everything fits as it should, providing the comfort, coverage and cuteness you expect:


Next up is the Stars Above line, which will feature the comfiest lounge and sleepwear for women of all ages. The line runs from size XS to 4X and features soft color palettes that promote relaxation for your night in. Sounds perfect, doesn’t it?

You’ll be able to shop for everything from robes to chic pajama sets soon:


And, last but certainly not least is the Colsie line, which is geared towards teens and young adults. This range includes loungewear that’s cute enough to wear while running errands, too. Because we all need sweats that go from sheets to street without sacrificing style, after all. Colsie will range in sizes from XS to 3X.

Whether you’re cuddling up on your couch or heading to brunch, this is the kind of clothing you’ll want to wear:


According to a press release, everything in each of the new lines will be priced between $4.99 and $29.99, so you’ll be able to shop for clothes you won’t ever want to take off, all for less than 30 bucks. Does Target know the way to our hearts or what?

The launch of these brands was prompted by a desire to deliver exactly what Target customers want to see, according to the press release.

“From new brands and experiences, to a campaign that celebrates that women come in all different shapes and sizes, we want to create the ultimate destination for our guests — one that’s inviting and inspiring and allows all women to feel comfortable and confident,” Jill Sando, senior vice president, general merchandise manager, apparel and accessories and home, said in a press release.

Based on the reactions from Target fans on Twitter, their plan seems to be working:

Twitter user @Caddelli_ pointed out that quite a bit of cash will be dropped on Target lingerie. But hey, at least it’s affordable:

Another fan, Twitter user @LuisaInStereo even paused from “freaking out” about Lady Gaga and Bradley Cooper at the Oscars to get excited for the new lingerie and sleepwear lines:

Twitter user @ClarissaLizette pointed out just how important these lines are by calling them “life”:

Get ready to load up those Target carts with affordable intimates and sleepwear, ladies!