If you collect Hot Wheels or Matchbox cars or have a child who does, then you might appreciate the idea behind the Etsy store Cool Wheels Display. The shop sells handmade racks that are perfect for organizing and displaying miniature car collections, and the coolest part is that the racks use a real bike tire as the frame.
According to the product descriptions on Etsy, the shop’s owner and designer, Anthony, handcrafts each piece and signs it before shipping it off. Anthony notes that these unique shelving units are also eco-friendly, as they are made “with refurbished used tires, saving these from going to landfills. So your wall art is actually making a difference!”
The display racks are available in several sizes (16, 20, 24 or 26 inches), and while a black tire is the default, you can request a custom color if you’d prefer. You can also customize the color of the shelves inside the rack, opting for a bold color like red or blue, or you can stick with a natural wood finish.
The shelves start at $79.50 for the smallest rack and go up to $149.50 for 26-inch shelves.
Since the Portland, Oregon-based shop launched on Etsy in 2020, it’s had over 350 sales, and customers seem to love them, leaving Cool Wheels Displays enthusiastic reviews and five-star ratings.
“Beautiful craftsmanship!” wrote one reviewer. Another customer added: “High quality construction and looks great. I cannot think of a better way to display my vintage matchbox cars.”
Many of the reviews include photos of the display racks in customers’ homes. Most reviewers talk about using the shelving units in their kids’ bedrooms, but there are plenty of adults who use the display racks for their own collections.
“This shelf looks AWESOME in my ‘man cave’!” wrote one reviewer in April 2021. “All-in-all, I LOVE this shelving unit. It is totally worth the price.”